FRASERS Spring ‘26

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FRASERS Spring ‘26

Creative
Art Direction
Graphic Design
Paid / Social Rollout
OOH Rollout
Asset Delivery

Copyright @ Peter Bonomi

For Frasers Spring we introduced Cat Deeley as the face of the brand. With a hand curated selection of the best of spring. The TV star brought her personal take on ‘home’ to FRASERS with The Spring Edit. A thoughtful selection designed to move with you through the day – from the first pour of coffee to the final wind-down on the sofa.

The camapign featured hero stills, a hero AV and social extension across TV, Paid Social and Retail. The camapign was rolled out on OOH across 30+ locations around the UK.

Featuring a commuter focussed approach, with 3 main messages being shown across the UK during the Morning, Afternoon & Evening commute.

Along with in-store activations.

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MARCH 2026

PETER BONOMI